Despite recent developments, the wearables space is still in its early stages in terms of mainstream adoption. The Apple Watch is expected to change that — much like how the company’s iPhone jumpstarted smartphone sales back in 2007.
But are people ready to ditch traditional watches and bracelets for wrist-mounted mini-computers? That’s just one question that a new survey, conducted by retail research firm First Insight, tried to answer — and its findings may surprise some.
“We were very surprised to find that women not only loved the Apple Watch — they were actually willing to pay nearly $50 more than market price for the Apple watch when buying it for themselves,” First Insight’s chief marketing officer Jim Shea told Mashable. “[It] appears Apple has an opportunity to create a smartwatch specifically designed to appeal to women, and charge even more for it.”