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Wednesday 18 October 2017
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Apple Watch high priced fashion focus

Apple Watch high priced fashion focus

Despite recent developments, the wearables space is still in its early stages in terms of mainstream adoption. The Apple Watch is expected to change that — much like how the company’s iPhone jumpstarted smartphone sales back in 2007.

But are people ready to ditch traditional watches and bracelets for wrist-mounted mini-computers? That’s just one question that a new survey, conducted by retail research firm First Insight, tried to answer — and its findings may surprise some.

“We were very surprised to find that women not only loved the Apple Watch — they were actually willing to pay nearly $50 more than market price for the Apple watch when buying it for themselves,” First Insight’s chief marketing officer Jim Shea told Mashable. “[It] appears Apple has an opportunity to create a smartwatch specifically designed to appeal to women, and charge even more for it.”

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