The Magento Ecommerce Agency or ecommerce Development Company contributes to the creation and maintenance of websites. In this regard, users are active in this development and their experience today is of considerable importance and can strongly influence the performance of a site.
A study by the Youand agency, specializing in ergonomics and UI / UX design, shows that 68% of Internet users leave a site because of a bad user experience and 44% share this bad experience with those around them.
That’s when UX Design comes in. The latter takes into account the expectations and needs of the user to bring it to materialize its action, all without much effort and in a pleasant, fluid, reassuring.
What do UX / UI mean?
UX and UI are also known as user experience and user interface.
Yet different, UX design and UI design are often confused, and their recent job status does not help understanding.
We will shed light on their meaning and especially their functioning.
UI / UX Design: what’s the difference?
UX design refers to the study of the expectations and needs of the user for the creation of a website and / or a mobile application. It is therefore a question of taking into account the feeling of a user when he navigates on your digital support.
The goal of the UX design is to improve the course of the user to make it more pleasant and instinctive. Thanks to the UX design, navigation is more fluid and optimal. Here, no room for incomprehension.
Hence the importance of analyzing the emotional aspect of users. In short, three words should be remembered when creating your website and / or mobile application: understanding, optimization, satisfaction.
With UX design, you will avoid the most stupid problems, and you will participate mainly in the improvement of your traffic.
Magnus Revang has identified 6 steps that model the user experience:
• The site must be easy to find: this requires upstream SEO work.
• The site must be accessible: it is necessary to design fully responsive sites that are compatible with the majority of screens.
• The design must make you want and trust: it must be consistent in the choice of graphics and think ergonomics.
• The site must be easy to handle: it must be intuitive enough to be easily identified.
• The site must be credible and convey the image of the brand: users must be reassured and convinced.
• The site must be effective: the user must easily find the answers to his questions.
The UI design
The UI design is used to improve the interaction of a user with a product. The UI is involved in all stages of the development of your site and / or mobile application except that of research.
Encourage commitment, and therefore find the tools to achieve it. Unlike the UX (which includes the UI), the UI focuses more on the visual to attract the eye of the user and encourage him to stay on the page.
Be careful, however, that your site remains effective! The user must understand immediately what it is. The UI will facilitate navigation.
The notions of UX (User eXperience) and UI (User Interface) are confusing. The UI is the link between the human and the machine, which is what will allow the user to walk within the site without breaking point. However, the user experience is not just about surfing on a site with a nice design.
The UI boils down to the organization of the elements (graphic and textual) to propose an attractive site. It’s about making life easier for the user to easily reach their goal, but for a great user experience, working with the UI is not enough. To put it simply, the UI is based on technical standards while the UX is subject to the sensitivity of users. We can see the UX as a complete process that takes into account the UI but also the content, design, architecture of the site …
So to summarize the experience the user is a concept that qualifies the result and the feeling of the user during a manipulation of a functional object or a human-machine interface by a set of factors.
Concretely, how to create a UX / UI?
The UX intervenes upstream of the UI and the very development of the application.
The UX designer starts working well before the rest of the team. 5 steps must be respected:
• Defining a strategy: This is where you start thinking about users, what they are looking for, why they are going to your site or application.
• List of needs: and above all, definition of what can be done or not.
• Definition of the structure: we prepare the plans and we try to put ourselves in the place of the user.
• Creation of the first drawings: this is where the design of the wireframes comes in sketch.
• Creation of the visual: it is at this point that the UI designer begins his work to harmonize the decisions made by the UX designer with a more technological side than his partner.
Although sometimes confused, the division of tasks between UX designer and UI designer is relatively clear.
The UI must, however, consider certain aspects of UX in its work: UX and UI are therefore interconnected concepts that must be included in the creation process.
The Magento Ecommerce Agency or ecommerce Development Company works closely with UX and UI designers to provide you with the best possible service.
Our interface design approach balances user demands with the technical requirements of interface design. This is why our interactive models simulate realistically the functioning of the future application.
The interface design workshops make it possible to concretely validate the sequence of screens with the users and the project team before starting the developments.
• ETHNOGRAPHIC STUDY
Understand before undertaking
The ethnographic study consists of collecting the needs and expectations of the users or future users of the product. It makes it possible to concretely identify the requirements related to the context of use
For this purpose, our consultants observe a group of representative users at their place of use, and ask them about their user experience.
A reservoir of relevant information:
• Different methods of group animation: observations, interviews, questionnaires, focus groups.
• Information flows modeled and represented as diagrams describing the steps and interactions of each activity.
• A study report detailing the expectations and needs expressed by the end users
• INTERFACE MATCHING
A faithful vision of your future product
The screens of the interface are thus developed iteratively with your team and your users at the end of various workshops. Our models allow you to concretely validate the kinematics of the application or the website.
A working tool:
• A model of the interactive and complete interface that allows to present the product to the different actors of the project.
• An accurate specification of the various screens proposed: location of the various elements of the interface (zoning) and operation of the navigation system.
• An ideal support for performing user tests on a realistic basis.
• USER TEST (UX)
The user test consists of interviewing and observing the behavior of the target users of a product to understand their real objectives and to identify the difficulties of use.
The test identifies 90% of the ergonomic problems and makes it possible to increase the rate of transformation in a sustainable way.
An expert method and effective tools
• “Target Heart” users individually test your application or website.
• Our tests are led by an ergonomist consultant specialized in digital products.
• The tests are carried out in a laboratory provided for this purpose, equipped with an adapted material.
• Test reports provide concrete recommendations illustrated by video excerpts
• GRAPHIC DESIGN
A contemporary aesthetic that reflects your values
This step finalizes the appearance of the interface by graphically dressing the templates of the wireframe model. The objective is to contribute to enhance the identity of your brand through an attractive interface, pleasant and faithful to your values.
Deliverables directly exploitable for development
• An ergonomist / UX-designer binomial to effectively integrate ergonomic principles into the UX design of the interface.
• The ability to test our graphical orientations with end users.
• The control of the development team to check the feasibility according to the technical constraints of the application.
If these two concepts can not be dissociated, it is important not to confuse them.
They are both necessary when designing a website, each providing a solution to the problem of the project.