Thursday 22 April 2021
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Mozilla scraps in-Firefox ads

Mozilla on Friday said it would chuck its plan to advertise within Firefox, explaining that the money-making strategy “isn’t the right business for us at this time.”

The turn-about suspends, if not ends, a two-year project to expand the open-source browser’s revenue stream beyond the one it has relied on for years: contracts with search providers.

“We have … made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery,” wrote Darren Herman, Mozilla’s vice president of content services, in a post to a Mozilla blog Friday. Herman, a former advertising executive and venture capitalist, joined Mozilla in 2013 to kick-start the in-browser ad project.

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Source: computerworld